As a full-time teacher, graduate student, and Origami Owl® designer, Carmen Pedersen knows the importance of time! That’s why she loves holding online Jewelry Bars for her friends, both local and long distance, to support her business. Because of Carmen’s success she’s received tons of questions about how to host an effective online Jewelry Bar, so I asked her to share them here with you!
Origami Owl is all about connections! There is no difference between a traditional Jewelry Bar and an online Jewelry Bar. If you want to understand your customers,… build relationships, book additional Jewelry Bars, and/or generate leads, you must connect with your guests! But how?
- Be warm and inviting. Don’t inadvertently discourage people from participating, shopping, or asking questions because they can’t read you. Let them know you are available to help!
- Encourage your hostess to participate in your Jewelry Bar. She is the role model for the event. If she doesn’t participate, it’s unlikely that others will too.
- Ask your hostess who she’s invited. Is this a Jewelry Bar only for her church family? If so, include images of charms and dangles with a religious theme. If your hostess invited individuals from all different areas of her life, include photos of lockets your hostess would appreciate and the “Every Locket Tells a Story” images from the Origami Owl Facebook page to see what generates the most likes, comments, and shares.
- When a guest marks that they are “attending”, click on their profile and see who they are. Is their dog in their profile picture? Be sure to upload a pet-themed locket. Is she a nurse? Include a locket with the medical symbol.
- Don’t ever post a picture without a comment! Ask a question or encourage your guests to like the photo or post.
- “Like or comment on the locket you like the most!”
- “Check out these lockets themed around families. What’s your favorite part about being a mom?”
- “What do you love the most about your best friend? Tag your best friend in this picture with our retiring BFF charm.”
- Don’t stop the conversation! If a guest comments, likes, etc., thank them, add to or share a story, tell them more, etc. This makes you more personable.
- Include a few giveaways or contests. You can give away a $2.50 charm to individuals that participate the most, that guess how many charms O2 has in our collection (or in a certain picture), that like your page and share an image, etc. People love a “deal”, and this is an easy way to encourage your guests to interact.
- Don’t take it personally. If people don’t participate, it’s probably not you. There is a huge learning curve, as online Jewelry Bars are still gaining popularity. If people aren’t participating, invite a supportive friend or two and ask them to help you out. This may even get your friend more excited about the opportunity!
- Remember to ask if anyone is interested in learning more about hosting their own Jewelry Bar or learning more about the opportunity. Just because it’s an online event doesn’t mean you don’t have people interested. Even if people aren’t buying, remind them that they can get jewelry for FREE or at a discounted price by hosting their own Jewelry Bar or joining your team. They may not be able to afford it, and you may be just what they are looking for!
Not sure where to start? The HOME Team has tons of helpful and passionate designers willing and ready to help you out. After all, HELPING OTHERS MOTIVATES EVERYONE! I’ve enclosed a Facebook Parties by Carmen Pedersen PDF that gives the ins and outs of three different types of Jewelry Bars (Inventory Only Facebook Events, Online Only Facebook Events, and Open Facebook Events). If you have any questions or need help, contact me, Carmen Pedersen, at firstname.lastname@example.org, or reach out to me on Facebook!