Selling Complete Looks
Through my Facebook VIP page I’ve had quite a bit of luck selling completed sets for lockets to existing customers looking to change up their looks for holidays, football season, summer, etc. I’ve found that many have a hard time deciding on what “looks good” when it’s all put together and will often say “I want this exact locket you’ve got pictured here.” To see a few examples click here. As I gear up for my fall Jewelry Bars and large events and with the recent release of our incredible Halloween and Collegiate lines I’ve decided to create some completed looks to sell right off of my table. Since I wanted something eye-catching I partnered with April Jackson from Creative Ape to make some adorable charm cards for Halloween, Christmas, Collegiate, and all purpose use. Here’s how I put some Halloween sets together:
- Order your cards from Creative Ape – You can order the complete set for a discount or separately (links provided above). These will come as a PDF for you to print yourself.
- I wanted mine printed by Office Max so I emailed them the files. I requested 100 lb card stock with a gloss cover. Note: Make sure in your instructions you tell them to “Shrink to fit on the page.”
- Invest in a good paper cutter. Mine is from my days of school teaching and is super duty strength but you can find smaller versions.
- You’ll need some strong glue dots. Use the Mini Dots. You can find these at any craft store or WalMart. Tip: Lay your pieces out first so you know exactly where you want them. Once they are glued they are not going to come off without ruining the card.
- These fit nicely into the 3 in. x 4 in. bags. I found mine at Michaels.
I’ve also ordered some Inscriptions plates that will pair nicely with our Collegiate charms and I plan to put some of them together as well. I’ll share some pics when I get them completed. I think the key to selling these is to keep the sets grouped so they are reasonably priced. I’ve tried to keep mine in the $25-30 range. At my large events I’m going to display these in a prominent location on my table and point them out to customers as they are shopping. These are perfect for gift giving! What do you think? What other sets do you think would sell well at your events?